Just as in the 1920s, for half a decade clothes still showed signs of belonging to the late fifties. It’s easy to associate all 1960s fashion with short skirts, but the short skirt was not really worn by many until 1966 and not nationwide until 1967. They led with new and radically innovative fashion styles, with little girl/woman androgynous looks for women that swept away the sophisticated sweater girls of the early sixties. Previously, fashion houses designed for the mature and elite members of society however, during the enormous social and political revolution that transpired in the mid-Sixties, the power of the teenage and young adult market was too great to ignore. It was a decade that broke many fashion traditions, mirroring social movements during the period.
The 1960s was an important decade for fashion because it was the first time in history that clothing was geared towards the youth market and featured a wide number of diversified trends. While there is a tendency to think of the Sixties as a whole unified decade, in terms of fashion it must, in fact, be viewed as two separate and quite distinct parts (if not more), with the early years clinging doggedly on to modifications of Fifties styles and the later years exploding into the wild fashion frenzy for which the decade is possibly best remembered.
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